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Bluerank Healthcare

Comprehensive Marketing Support for the Medical Industry

Boost your reach, engagement, and conversions — across both paid and organic channels. We are a team of digital marketing specialists who have been supporting healthcare brands for years. Our experience includes executing large-scale, integrated campaigns while adhering to medical market regulations. Our team consists of experts in SEO, content creation, and performance campaigns (Google Ads, Social Media Ads, Bing, Criteo). On a daily basis, we collaborate with and draw on the expertise of Bluerank’s internal teams, including strategy, social media, media buying and programmatic, creative, analytics, IT, AI and technology, as well as the Full Stack Experts team. All projects are managed by a Senior Account Manager with extensive experience in the medical sector. Some of our team members hold medical degrees, which strengthens our expertise and understanding of the industry’s realities.

See what we can offer!

Awards and partnerships

Portfolio

Six Domains, One Strategy Large-Scale SEO Migration for ALAB Laboratories

SEO migration is one of the most high-risk operations within a domain – any loss of organic traffic can directly impact company revenue. ALAB Laboratories...

The way to healthy
e-commerce
- Bluerank & DOZ.PL

In the world of e-commerce, competition is fierce and the race to increase conversions and achieve a high return on investment (ROAS) is constant. What...

E-prescription for effective marketing: 10 years of enel-med x Bluerank collaboration

Over a decade of collaboration, we’ve built enel-med’s digital brand presence and co-created its digital evolution. It’s been ten years of challenges,...

115% Revenue Goal Achieved: How Reliable Knowledge Drives ALAB Laboratoria

In an era of widespread misinformation — including in health-related topics — there is a growing need to provide trustworthy information. As one of the...

What do you gain by working with us?

🔹 Experience
For years, we've been delivering results for the biggest brands in the healthcare industry. We operate with confidence and efficiency — right from the start. That means you can be sure we’re not learning on your dime, and our actions are based on proven methods, giving you a sense of security.

🔹 Professionalism
Our team consists of certified specialists (DIMAQ, Google, Meta, Umiejętności Jutra) who continuously develop their skills and have extensive experience in medical projects. Your marketing efforts will be handled by seasoned experts — not trainees — ensuring effectiveness and professionalism.

🔹 Tailored Approach
Your goal = our goal. We adapt our activities to your specific needs and business objectives. We operate with full transparency and flexibility.

🔹 Industry Expertise
Thanks to our combined agency and medical experience, we deeply understand the healthcare market’s nuances, saving your time and providing peace of mind.

🔹 Expert-Driven Content
We collaborate with doctors and editors, allowing content to be written or approved by professionals who deal with these topics daily. Our content stands for quality and credibility.

🔹 Legal Compliance
We know the regulations surrounding medical advertising and strictly adhere to them — your campaigns are in safe hands.

🔹 Industry Awards
Together with our clients, we’ve won several prestigious awards that confirm our effectiveness and innovation. By working with us, you benefit from the experience of a team recognized by industry experts.

Our effectiveness is demonstrated by nominations in numerous industry awards—at the national, European, and global levels. Even a nomination itself is a distinction, while the trophies we have won proudly adorn the offices of both our team and our Partners. Let’s create a great, gold-worthy project!

Performance Marketing Diamonds 2019
- WON: Grand Prix - DOZ.PL
- WON: The Most Effective Paid Social Media Campaign - Promedica24
European Search Awards 2021
- WON: Best Use of Search-Health (Large) - Promedica24
- WON: Best Local Campaign (PPC) - Promedica24
- Best Use of Search – B2C (PPC) (Large) - Centrum Medyczne ENEL-MED
- Best Use of Search – Health (Large) - Centrum Medyczne ENEL-MED
European Search Awards 2023
- Most Innovative Campaign (PPC) (LARGE) - DOZ.PL
- Best PPC Campaign (LARGE) - DOZ.PL
European Search Awards 2025
- WON: Best Use of Search-Health (Large) - ALAB laboratoria
GLOBAL SEARCH AWARDS 2025
- WON: Best Use of Search – Health (Large) - ALAB laboratoria
European Search Awards 2026 - nominated, TBC:
- Best Use of Search - Third Sector / Not-For-Profit (Large) - Fundacja DKMS
- Best Low Budget Campaign (SEO) (Large) - Fundacja DKMS
- Best Use of Search - Health (Large) - ALAB laboratoria
- Best Use of Content Marketing (Large) - ALAB laboratoria

Search Engine Optimization

🔹 Increase your website’s visibility in search engines and attract organic traffic

We optimize our clients’ websites to achieve top positions in search results, including GEO targeting and AI Overviews. Thanks to our efforts, your brand will become more visible in search and attract a greater number of potential customers.

Performance Campaigns (Google Ads, Social Ads, Bing, Criteo)

🔹 Achieve your business goals by leveraging full potential and reaching your customers at the right time and place
We create and manage effective advertising campaigns that deliver measurable results. Our data-driven approach enables precise targeting and maximizes return on investment.

Social Media

By leveraging multiple touchpoints, we’ll increase reach and engagement — building a strong brand and an active community.

Content marketing

🔹 Build trust and attract audiences with valuable and reliable medical content

We have our own database of doctors who write or authorize content, as well as our proprietary Content Manager tool that enables efficient management of content projects.

Web Analytics

🔹 Make informed business decisions based on reliable data, analysis, and performance measurement

We’ll help you precisely define key performance indicators for your activities so you can make conscious and accurate decisions. With advanced analytics tools and expert knowledge, we support you at every stage of the process — from data collection to interpretation and strategy implementation.

Business Growth

Each project delivered by the Bluerank Healthcare team is overseen by a Senior Business Growth Account Manager with experience in managing complex, multi-disciplinary projects. We provide end-to-end support, taking care of both the pace of tactical execution and the long-term digital strategy. We support our clients at every stage of the project and ensure a partnership-based collaboration in a comfortable, transparent working environment.