115% Revenue Goal Achieved: How Reliable Knowledge Drives ALAB Laboratoria
In an era of widespread misinformation — including in health-related topics — there is a growing need to provide trustworthy information. As one of the leaders in laboratory diagnostics, ALAB Laboratoria has taken on an educational mission and the responsibility of creating a space that serves as a trusted source of reliable knowledge for patients.
Challenges:
- Creating an efficient process for producing and delivering expert content, optimized for SEO, and publishing it on the Partner’s website without requiring excessive involvement in day-to-day operations.
- Ensuring that all content is created exclusively by medical experts (doctors and individuals with medical education).
- Varying levels of SEO knowledge among medical experts, which posed a risk that the content would be inconsistent, not adapted for online consumption, and suboptimal in terms of SEO potential.
Objective:
Our main goal was to support ALAB Laboratoria in building a modern, user-friendly Knowledge Center that provides easy access to reliable medical information.
- Strengthen brand authority and position ALAB as a credible source of health-related knowledge.
- Create a platform that becomes a trusted source of health information online.
Solutions:
We undertook a series of actions to achieve these goals:
- Strategic brand authority building: Co-creating the Knowledge Center was not just about delivering articles. We treated this challenge as part of a broader strategy to establish ALAB as an expert. Content efforts were integrated with SEO and marketing activities to strengthen ALAB’s online presence.
- Content creation process optimization: We implemented a comprehensive content creation process involving experts from both Bluerank and ALAB Laboratoria at every stage. Through close collaboration and a clear division of responsibilities — from ALAB’s expert input to SEO optimization and publication by Bluerank — we built an efficient system for producing reliable medical articles. This synergistic approach enabled the creation of a robust and trustworthy Knowledge Center while optimizing team involvement.
- Recruitment and coordination of medical experts: We assembled a team of doctors and medical editors responsible for content creation and coordinated their work to ensure smooth communication and timely execution.
- Development of Content Graphs: We prepared detailed content plans (content graphs) that addressed user needs, search engine requirements, and the specifics of medical topics. This allowed us to produce articles that are informative, readable, SEO-optimized, and structurally consistent.
Technology:
The project utilized advanced tools for:
- Managing the content creation process (Content Manager)
- Monitoring the performance of published articles
- A suite of SEO tools essential for a large-scale website migration
Hard Data:
After one year of collaboration (March 2024 – April 2025), organic visibility of the Alab.pl website (according to Senuto) achieved impressive year-over-year growth:
- Top 3: +89%
- Top 10: +156%
- Top 50: +152%
During the same period, organic visibility of the Knowledge Center grew even more dynamically:
- Top 3: +458%
- Top 10: +529%
- Top 50: +297%
In terms of key KPIs (based on historical data from Google Analytics 4) for 2024, we achieved:
- 115% of the revenue goal
- 108% of the organic traffic goal for the Alab.pl e-store
- 68% of the traffic goal for the blog
Our project was honored with the top award at the prestigious European Search Awards in the category BEST USE OF SEARCH – HEALTH (LARGE), judged by industry experts.
“The work on ALAB Laboratoria’s Knowledge Center is the largest content project in our department’s history. Over twelve months, together with ALAB’s team of specialists, we created over 700 articles. The scale is impressive, but the biggest challenge was building a team of domain experts — doctors and medically educated professionals — whose task was to deliver content of the highest substantive quality.
SEO optimization and coordination of the complex process were handled by Bluerank’s dedicated team of specialists experienced in major content projects.
Recognition through industry awards — and most importantly, positive feedback from our Partner — makes us especially proud of this project. It proves that at Bluerank, we know how to do content and SEO even in the most demanding fields, and healthcare is certainly one of them.”
— Jakub Lenart, Senior Content Coordinator at Bluerank