Zbigniew Nowicki and Erica Schmidt at the E-commerce Development Conference

"Social buying and crowdsourcing driven shopping - hot global trend in e-commerce" is a title of presentation that is going to be given today, during the E-Commerce Development conference.

Zbigniew Nowicki (Managing Director, Bluerank) and Erica Schmidt (Global Search Director, iProspect) are going to present the phenomenon of group shopping and will give some hints about the way that a related business strategy should be planned so as to make the most of it. Moreover, the speakers will provide answers to the following questions:

• Is really everyone keen on group shopping?
• Does group shopping help businesses to diversify?
• In what way do the users shape the product popularity and influence the demand?

The speakers are also going to present the way of supporting group shopping by implementing SEO and SMO processes and will explain how to efficiently combine this trend with the growing importance of the mobile market. Hopefully, this expert input will allow to sell products more effectively by better recognition of customers’ needs and their willful involvement in the brand promotion.