Bluerank supports Polish Presidency of the Council of the EU

Bluerank, the SEM agency, has begun cooperation with Adam Mickiewicz Institute in the scope of execution of SEM strategy for culture.pl portal. These activities, among others, aim at the promotion of the special thematic section prepared in relation to Polish Presidency of the Council of the European Union.

Bluerank formulates and manages the multi-language PPC campaign that promotes the most important cultural events in Poland and all over the world. The sponsored links are displayed in France, Spain, Belgium and Japan, among others. Within the framework of cooperation, culture.pl got a SEO audit in order to increase the web site's visibility in organic search results. Moreover, the employees of Adam Mickiewicz Institute took part in training courses on SEO and SEO copywriting. The workshops let the participants gain the competence that enables them to improve the process of web sites' positioning, unassisted.

The execution of SEM strategy within the new version of culture.pl portal is to promote Polish culture both in the country and all over the world and it allows an easy acces to all kinds of information to the Internet users.