Bluerank provides SEM for classifieds websites of Trader.com

In June this year Bluerank, an agency specialising in search engine marketing services, has agreed to conduct several international projects for Trader.com – a leader of classified media industry worldwide.

Trader.com Polska is a division of international corporation Trader Classified Media and one of the three competence centres developing websites for Eastern and Central Europe as well as Asia. Bluerank was asked to prepare functional analysis for classified websites belonging to Trader.com focusing on their communication potential and possibilities to build e-communities around them. What is more, Bluerank was expected to propose a search engine optimization strategy for the Russian and Hungarian portals. The first stage of the cooperation will be planning the development strategy for the classified pages of Trader.com as well as building the implementation process for activities that should result in users activation and strengthening of e-communities.

We are now ready to start the optimization of Hungarian portal www.expressz.hu, that will result in improving indexation in search engines – says Maciej Gałecki, Bluerank's CEO who is the leader of the project. The next step would be to implement SEO for www.irr.ru, what will require adjusting the service to the demands of Russian search engines, especially Yandex.ru. At the end of the year we will implement also other improvements to the site's functionality, that should effect in improving the volume of traffic.

We appreciate the competency of Bluerank's team, their extensive knowledge in the topic of Internet and its diversity in particular countries... what is most important for us – says Maciej Biegański from Trader.com.