Bluerank looks after the position of Mascus brand in Europe

Mascus, the online marketplace for used heavy equipment which enables trading in second-hand machines and trucks, has decided to cooperate with Bluerank on the field of search engine optimization for the European headquarters of Mascus in Helsinki.

Bluerank is responsible for developing SEO strategy for Mascus brand and consult on its implementation in on local markets. The agency is also working on optimization of the selected Mascus' portals and the on-site optimization of the core application which is used worldwide. Moreover, Bluerank is responsible for selection process of the SEO agency that will be responsible for search engine optimization of Mascus' portals in Scandinavia.

Mascus is another Bluerank's client associated in ICMA, the trade organisation of choice for classified media publishers. The agency is specializing in this market sector by planning and implementing worldwide campaigns based on search engine marketing for classifieds websites.

Mascus.com is an on-line marketplace for heavy equipment such as construction and agriculture equipment, trucks... - says Tomasz Odrobiński, Marketing & Internationalization Director Mascus. Every month each of the national advertising portals, with Mascus.pl among them, publishes over 70,000 of buy and sell classifieds. We hope that the SEO activities that we are implementing will result in increasing the number of advertisements as well as doubling the number of our portals' users located in 29 countries.