Bluerank for Mascus.ru

SEM agency Bluerank has been running the Russian sponsored links campaign for Mascus, the worldwide online marketplace for heavy machinery. The advertising activities are being carried out in Google.ru and Yandex.

Within the frames of complex cooperation with Mascus, the worldwide operating company (online marketplace for heavy machinery), Bluerank agency has been running the Russian PPC campaign promoting www.Mascus.ru portal among Runauts.

"We are responsible for the whole project." – says Karolina Rosińska from Bluerank. "We have analyzed key words, worked out the campaign's configuration, prepared advertising copies and activity optimization." The campaign has been running since the beginning of November 2009 in Yandex and Google.ru. All the advertisements (displayed in the contextual nets and search results) were prepared in Russian language.

According to the initial assumptions of the campaign, the website traffic on Mascus.ru portal was supposed to increase by 6 thousand entries from sponsored links. Thanks to adequate optimization of activities and lowering the click prices we already know that the numbers have grown to about 8 thousand entries.

Bluerank and Mascus have been cooperating for two years now. The agency offers its SEM strategic counseling in numerous countries in the world. In Poland, Bluerank is responsible for search engine optimization for www.Mascus.pl, in Russia the agency is in charge of PPC campaign for www.Mascus.ru and in the USA it will soon provide SEO for www.Mascus.com.