Audit of PAYBACK

Bluerank will provide SEO consulting for www.payback.pl – a website of multi-partner bonus programme that was launched in September 2009.

"We started search engine optimization in August – even before the PAYBACK programme was officially launched in Poland" – says Zbigniew Nowicki, Managing Director of Bluerank. "Our cooperation can be continued in 2010 and longer. We would like to offer the client a regular consulting in the field of search engine optimization as well as prepare a SEO branding strategy for this new programme and its website www.payback.pl."

The recommendations concerning the optimization and positioning of the website will lead to strong brand awareness of PAYBACK among Internet users, what will be especially important once the advertising campaign in TV and sales points is finished.

PAYBACK is an entirely new generation of loyalty cards in the Polish market. Using just one card, PAYBACK customers can collect points when shopping or using services of a wide range of renowned retail and online companies. What is more, they can also enjoy numerous discounts, coupons and special offers. The gathered points can be later redeemed for attractive rewards or given to charity. PAYBACK has already proved to be successful in Germany where it was introduced 9 years ago. Today over 60% of German households have and actively use a PAYBACK card. In fact, it has become the largest and most successful programme of its kind in Europe.