Managing SEM campaign
Bluerank, the SEM agency, has won the tender and is now in charge of managing PPC campaign for Mitsubishi.
The sponsored link campaign will be run for Mitsubishi in a very competitive industry, which is challenging for any professional agency. The advertisements promote both the MMC Car Poland headquarters and the offers of the individual dealers.
To a large extent, the campaign has been prepared for the regional promotion of the selected car models. To get the optimum results, remarketing and contextual advertising have been applied.
The cooperation between Mitsubishi and Bluerank is aimed at economizing on costs of managing the ad campaign in search engines and contextual networks, supported with the maximum use of marketing potential for the selected parts of the country. The constant presence of MMC Car Poland ads in search engines, for both general and brand search queries, followed by the current optimization of PPC campaign is aimed at the increase and improvement of the traffic quality in dedicated web services.