Vorarlberger Medienhaus - Austria - SEO Training
Client → Vorarlberger Medienhaus, medienhaus.at, Austria
Vorarlberger Medienhaus business operations include: newspapers, printing press, Internet, telephony, book trade and radio. Medienhaus Group is comprised of more than 60 newspapers, numerous online propositions and radio stations in Austria, Hungary and Romania. Since 2005 the publisher is an owner of one of the largest classifieds websites in Germany – quoka.de.
Cooperation → November 2006 – December 2008, SEO
- Organisation of SEO training ‘tailored’ especially for the Client.
- Search engine optimization consulting for publisher’s selected websites.
Goal → passing on SEO competence to the Vorarlberger Medienhaus team
The main goal of the two-year cooperation between Blerank and Vorarlberger Medienhaus was to pass on search engine optimization competence to VM specialists as well as SEO consulting regarding selected websites owned by Vorarlberger Medienhaus.
Implementation → search engine optimization training and workshops, SEO consulting
- Cyclic SEO training at elementary level introducing positioning and optimization problems to business and marketing oriented crew.
- Carrying out (technically profiled) SEO workshops for IT crew and project managers, this is, e-projects managing staff.
- Carrying out content optimization for the search engines training and workshops and SEO PR (search engine optimization public relations) training for the editors and journalists of VM Group’s information portals.
- Cyclic one- and two-day workshop with VM project teams working on particular internet ventures. During the meetings the necessary SEO changes for particular websites and applications were discussed and the schedule of works and verification method for the changes were agreed.
- SEO consulting for almost 30 different classifieds websites, online newsrooms (quoka.at, laendleanzeiger.at, vienna.at, vol.at among other) and vortals for niche recipients (e.g. for freshly baked parents volmamas.at).
From Vorarlberger Medienhaus
- Participation in SEO trainings and workshops carried out by Bluerank.
- Participation in cyclical project working meetings carried out Bluerank in Client’s headquarters in Schwarzach (Austria).
Result → outcomes of Bluerank’s SEO training and consulting visible in VM’s actions
- Optimised HTML code of mentioned above websites.
- Elaboration of the mutual support plan for several dozen of VM Group’s websites which results in mutual linking (useful and valuable for thematically related) supporting search engine optimization of the websites.