Quoka.de - Germany - Positioning And Optimization
Client → Quoka Verlag, Quoka.de, Germany
Quoka.de – one of the biggest classified ads portal in Germany owned by Quoka Verlag publishing house (job offers, buy and sell classified ads of property, cars, electronic goods...) operating in a highly competitive industry.
Cooperation → October 2006 - September 2008, SEO
- Consulting in the field of optimization and positioning of quoka.de.
- Preparation of the SEO strategy for quoka.de and its related portals.
- Cooperation in implementation of the proposed solutions and the verification of Client's actions.
- Regular meetings devoted to strategy and training in Lampertheim (Germany).
Goal → improving the volume of traffic to quoka.de from search engines via organic search results
The main goal of SEO services rendered to quoka.de was to increase sales and maximise the volume of traffic from search engines via natural search results generated by general inquiries such as 'classifieds', 'classified ads', 'buy and sell' etc. as well as particular inquiries (so called long tail) connected with the object of transaction (for example the car model, the description of a property). The other important goal of the project was to enhance the image and improve the visibility of the portal in the Internet as well as to increase the awareness of German Internet users of the existence of quoka.de.
Implementation → audit, positioning and optimization
- Audit and preparation of full audit documentation for quoka.de.
- Delivering a report presenting the recommended strategy of search engine optimization for quoka.de and related portals (such as sperrmuell.de, alles.de).
- Support to the Client's IT department and verification of the implemented SEO activities connected with technical modifications.
- Optimization and development of the portal's content with regard to agreed SEO tactic.
- Building the popularity of the portal through SMO and SEO PR activities (popularization of the web address, edition and publication of online articles connected with www.quoka.de).
From Quoka Verlag
- Optimization of HTML code and software of quoka.de in compliance with Bluerank's suggestions and the requirements of search engines.
- Marketing support in modification / optimization of the content of quoka.de.
Result → TOP 3 in SERP and the rising popularity of the portal
- Quoka.de in TOP 20 of the fastest developing web portals in Germany in 2007.
- Quoka.de for the first time on the top position in the Google organic search results in response to one of the most popular keyword query ‘kleinanzeigen’ (classified ads).
- The volume of traffic from search engines on quoka.de has doubled.