Mascus - Finland - SEO Strategy
Client → Mascus, Mascus.com, Finland (headquarters) plus 29 other markets
Mascus – a member of ICMA (international classified media association) and the owner of Mascus.com – classifieds websites, available in several dozen countries (among others in: Australia, Ireland, France, Spain, Lithuania, Canada, Germany, Norway, Poland, Portugal, Russia, The Republic of South Africa, Switzerland, UK, Ukraine, Italy). Each of Mascus online markets publishes 70,000 classifieds weekly.
Cooperation → from 2007 up to now, SEO for classifieds
- World strategy of search engine optimization for Mascus’ classifieds websites.
- SEO service in Poland for Mascus.pl.
- Coordination and management of implementation of search engine optimization in selected European countries.
- Project management and consulting during selection of SEO partners (i.a. in Norway).
- Training and consulting in search engine marketing.
Goal → increase of popularity and reach of Mascus online classifieds services
The goal of search engine marketing for classifieds websites done for Mascus was popularity building and range increase for Mascus.com and local classifieds websites of this brand functioning in several dozen countries across the world.
Implementation → global strategy, local positioning, project management
- Development of homogenous strategy of positioning Mascus in Europe and in the world.
- Positioning and optimization of Mascus.pl based on keywords and phrases closely related to classifieds published on Mascus’ websites (like: ‘farming equipment’, ‘trucks’, ‘building machines’…).
- Search engine optimization of Mascus.com platform.
- Creation of guidelines for SEO for classifieds (for link building) for Mascus’s local partners.
- Expert help and collaboration with local search engine for classifieds websites contractor (works coordination).
- Implementation of technical changes recommended by Bluerank at selected Mascus’s websites.
- Modification of contents for selected websites according to Bluerank guidelines.
- Participation in training and strategy meetings led by Bulerank for Mascus project partners.