Mascus - Finland - SEO Strategy


Client → Mascus,, Finland (headquarters) plus 29 other markets

Mascus – a member of ICMA (international classified media association) and the owner of – classifieds websites, available in several dozen countries (among others in: Australia, Ireland, France, Spain, Lithuania, Canada, Germany, Norway, Poland, Portugal, Russia, The Republic of South Africa, Switzerland, UK, Ukraine, Italy). Each of Mascus online markets publishes 70,000 classifieds weekly.

Cooperation → from 2007 up to now, SEO for classifieds

  • World strategy of search engine optimization for Mascus’ classifieds websites.
  • SEO service in Poland for
  • Coordination and management of implementation of search engine optimization in selected European countries.
  • Project management and consulting during selection of SEO partners (i.a. in Norway).
  • Training and consulting in search engine marketing.

Goal → increase of popularity and reach of Mascus online classifieds services

The goal of search engine marketing for classifieds websites done for Mascus was popularity building and range increase for and local classifieds websites of this brand functioning in several dozen countries across the world.

Implementation → global strategy, local positioning, project management

From Bluerank

  • Development of homogenous strategy of positioning Mascus in Europe and in the world.
  • Positioning and optimization of based on keywords and phrases closely related to classifieds published on Mascus’ websites (like: ‘farming equipment’, ‘trucks’, ‘building machines’…).
  • Search engine optimization of platform.
  • Creation of guidelines for SEO for classifieds (for link building) for Mascus’s local partners.
  • Expert help and collaboration with local search engine for classifieds websites contractor (works coordination).

From Mascus

  • Implementation of technical changes recommended by Bluerank at selected Mascus’s websites.
  • Modification of contents for selected websites according to Bluerank guidelines.
  • Participation in training and strategy meetings led by Bulerank for Mascus project partners.

Result → 151% increase in visiting Mascus from Google

More about the project → Bluerank takes care of Mascus’ positioning.

Case studies


Please view our case studies to see how Bluerank's services of search engine marketing for classifieds websites have helped our clients to succeed.

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