Inform Media - Hungary, Romania, Ukraine - SEM Consulting

Client → Inform Media, informmedia.ro / informmedia.hu, Hungary, Romania, Ukraine

Inform Media – Hungarian and Romanian media group owning daily newspapers with nationwide and local range, weekly magazines, advertising and classifieds periodicals as well as Internet portals in Hungary and Romania.

Cooperation → October 2006 – December 2008, SEO

Comprehensive consulting in the field of search engine marketing (SEO, PPC, usability ...) for all levels of the Inform Media group and all Internet portals owned by the company. (i.a. topjob.hu, bestauto.ro).
SEM trainings and SEM workshops for various Inform Media departments.

Goal → passing on SEM competence to the Inform Media team

The main goal was to pass on search engine marketing competence to Inform Media staff combined with search engine marketing for classifieds websites consulting for selected information / classifieds websites. The final goal was to increase income from these websites, as a result.

Implementation → SEM training and workshops, complex SEM consulting

From Bluerank

Carrying out a cycle of profiled introductory and / or advanced (broadly defined) SEO trainings for Inform Media employees; individual workshops for programmers and IT crew as well as for marketers, salesmen and top management.
Passing on competence on planning and realisation of sponsored links campaigns (PPC advertising) to Inform Media staff.
Search engine optimization workshops (including, among others, usability of search and magnetising search issues), focused on website optimization methods increasing the income from the website.
Practical training presenting SEM optimization methods and ROI increase obtained by SEO and PPC combination, as well as effective usage of Google Analytics.
Complex SEM consulting for several dozen of Inform Media different information and classifieds websites; elaboration of search engine marketing schedule for each of the projects, coordination, supervision and evaluation of Client’s staff’s achievements (presented to top management of the company).
Determination of SEO and PPC actions development directions for selected Inform Media websites.
Execution of several research projects to improve usability of inner search engines functioning at Client’s websites (so called: usability of search) and to increase income form context advertisements published on Inform Media websites (magnetising search).
Elaboration of positioning supporting strategy of mutual linking between Inform Media websites.
Planning and holding monthly meetings in Client’s headquarters.

From Inform Media

Participation in search engine marketing training and workshops carried out by Bluerank.
Participation in cyclic project working meetings carried out by Bluerank in Client’s headquarters in Debrecen (Hungary).

Result → popularity increase of ‘consulted’ websites

Results of the SEO training visible in the company actions.
Results of SEM consulting visible, first of all, in the popularity increase of the selected Inform Media websites (i.e. topjob.hu, haon.hu, onlineapro.hu, bestauto.ro).