Friday-Ad - UK - SEO consulting and implementation

Client → Friday-Ad, friday-ad.co.uk, United Kingdom

Friday-Ad – is one of the leading independent online classifieds publishers in UK. 2.5 million readers every week, 130 thousand classifieds added daily online, 350 thousand internet users of Friday-Ad portals every week. Those numbers need no explanation...

Cooperation → June 2007 – December 2008, SEO

• SEM strategy training (including the topic of SEO).
• Search engine optimization for the classifieds websites belonging to Friday-Ad.
• SEO consulting for several portals of Friday-Ad.

Goal → increase in volume of traffic on the websites due to SEO

The aim of the cooperation was generate growth in the volume of traffic of the classifieds websites belonging to Friday-Ad by optimization and positioning that led to receiving more visitors via organic search results.

Implementation → SEM trainings, SEO consulting, positioning and optimization

From Bluerank...

• Training in the topic of search engine marketing strategy suitable for classifieds industry (at client’s headquarters, UK, Brighton).
• Training in the topic of various SEO activities (optimization and positioning) for the classifieds portals (UK, Brighton).
• Complex positioning of friday-ad.co.uk (on-site and off-site activities: analysis and modification of text and technological content of the portal, link building...)
• SEO (strategy and its implementation) for four vertical portals of Simply Group (simplyhrjobs.co.uk, careersinrecruitment.com, simplylawjobs.com, simplynewmediajobs.co.uk).
• SEO audit for brownbook.net.
• SEO audit (and cooperation in search engine optimization) for the classifieds websites based on Sensi Soft software (i.a. clickpets.co.uk, trade-it.co.uk, farmingads.co.uk, romjob.ro, kittenads.co.uk).

From Friday-Ad...

• Participating in trainings delivered by Bluerank.
• Support of IT department in implementation of the SEO projects.

Result → increase in the volume of traffic on all websites that were subjected to positioning

• Rise in volume of traffic on friday-ad.co.uk by 7%.
• Leading positions of friday-ad.co.uk in Google search results for popular phrases such as 'weekend jobs', 'saturday jobs', 'classified ads'.
• 153% more of non-brand keywords ('long tail' strategy) that attracted visitors to friday-ad.co.uk
• Rise in volume of traffic on simplyHRJobs.co.uk by 261,64% in six months.
• Rise in volume of traffic on careersinrecruitment.com by 35,36% in six months.
• Rise in volume of traffic on simplylawjobs.com by 25,70% in six months.
• Rise in volume of traffic on simplynewmediajobs.co.uk by 50,15% in six months.
• Optimization guidelines prepared by Bluerank for kittenads.co.uk were implemented by Sensi Soft to optimize their own applications used for the classifieds portals.