CarTruckTrader.com - USA - SEO and AdSense Optimization
Client → Farm Country Trader, Website -> cartrucktrader.com, USA
Farm Country Trader is a classifieds media publisher located in Iowa, USA, focused on distributing classified ads in farm equipment, cars, trucks, and other vehicles for sale mainly in Minnesota, Iowa, Nebraska, North and South Dakota. Farm & Country Trader is a member of ICMA – International Classified Media Association.
Cooperation → from July 2009 up to now, SEO & AdSense Optimization
- SEO audit & phrase research for cartrucktrader.com – website for new & used vehicles for sale
- Working together with the customer on implementing the recommended changes
- Further SEO changes & external search engine optimization
- Recommendations for AdSense ads placements, colors, forms, etc. A/B testing and further optimization aimed at the increase of revenue
Goal → increase the number of visits and AdSense revenues for cartrucktrader.com website
Direct goal of search engine optimization is, by means of onsite improvements and offsite link building, to increase the organic non-branded traffic from search engines. Additional aim of the project is to increase the click-through rate and revenue for AdSense adverts by means of testing different ads positions and display.
Implementation → audit, collaboration, SEO monitoring, external positioning
- Overall SEO analysis of cartrucktrader.com – guidelines for the URLs & website structure, phrase strategy, HTML code optimization
- Search engine friendly copywriting for different website elements
- Continuous off site search engine optimization and further SEO monitoring
- Recommendations for AdSense, A/B testing for adverts placed on cartrucktrader.com